Search Engine Optimization
How much is a top-ranking in Google worth?
A good position in Google for your web site can make the difference between a successful online business or a complete failure. But how much is a Google top-ranking actually worth? What could it represent for your business?
Sponorsed links (purchased listings on search results page) generate approximately $37.7 million for Google per day. This calculation is based on Google earnings published in Abril 2008 in which they earned $3.4 billion dollars in the first quarter of 2008 (approximately $37.7 per day). The majority of their income is generated by paid publicity (Adwords).
To be listed on the first page of Google's search results obviously is valuable. Businesses would not pay Google if their investment did not have positive results and the earnings published by Google represent those gained from the sale of sponsored links only (those that usually appear in the upper-right corner of a search-results page).
With that in mind, a good Google ranking in their organic search results (not sponsored) is even more valuable. A study by iProspect shows that 60.5% of Google, Yahoo!, MSN and AOL users select an organic search result (not sponsored) as more relevant that the sponsored links. This means that a good position in Google will generate more clicks for your site than a sponsored link. Additionally, studies reveal that 60.5% to 70% of users trust organic search results while only 30% to 39.5% of users trust in sponsored links.
In spite of the fact that a listing as an organic search result generates more and higher quality traffic many businesses still spend 100% of their advertising budget on pay per clic ads instead of investing in search engine optimization (SEO).
Optimization of your web site in order to gain a higher Google ranking will give you a much higher return on your investment than 'pay per clic' advertising.
A good position in organic search results will quickly generate earnings surpassing your initial investment in the optimization of your web site for immediate as well as long-term benefits for your compay.
PanamaCOM offers search engine optimization (SEO) for web sites in order to improve their position in the most prominante Internet search engines such as Google, Yahoo!, MSN and AOL.
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